This post is for you if you are struggling with managing many email accounts for your cold email campaign. In order to provide redundancy in your efforts in the event that they fail, it is essential to have many email accounts on various domains when cold emailing.So, let’s dig into why you need multiple email ids for your cold emailing campaigns and how to manage them with ease.
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What is Cold Emailing?
Sending an email to someone you don’t know in the aim of establishing a business connection is known as cold emailing. These are referred to as leads or prospects when cold emailing.
You may use it to advertise your goods or services, as well as to discover new clients or business partners. Making the email relevant to the recipient and personalising it are the keys to effective cold emailing.
Additionally, you’ll need to ensure that your email stands out from the competition, so it’s critical to create an intriguing subject line and employ effective layout.
Why do you need Multiple Email Accounts during Cold Emailing?
Cold emailing is the process of starting a business relationship with an unknown potential client. Using numerous email accounts might improve your chances of success when cold contacting.
To increase your chances of receiving a response, utilising numerous email accounts while cold emailing is the first benefit. Your objective when sending a cold email is to elicit a response from the recipient or, even better, their consent to a meeting. By addressing the prospect in your email campaign from many sides, each from a different email address, you may significantly raise your chances of success.
Utilizing numerous email addresses is a good idea for cold emailing since it adds redundancy to your efforts. “Tanking of a campaign” suggests that because your domain’s reputation has declined, prospects are not opening your emails. More frequently than most digital marketers acknowledge, emails might bounce back because of a variety of reasons, such as not receiving a response, not doing enough warmup for the email address, being flagged as spam, or being sent to a dirty email list. You can see the outcome of the tank campaign by checking the email open rate.
Therefore, having numerous email addresses is essential for any cold emailing operations.
How to Manage Multiple Email Accounts?
This gets us to our issue: how do you organise your replies in one place if you use different email addresses for cold emailing?
To check your messages, you must enter into many email accounts, which is annoying. Not to mention that each login and password must be kept in mind. Another problem is having to quickly reply to every email after searching through hundreds of inboxes.
Keep in mind that every moment you take to respond to a successful cold email response is a chance missed.
There are several approaches to solving this issue, and we will list the advantages and disadvantages of each.
1. Using an Email Client
Utilizing a multi-account email client is the top choice for managing several email accounts. Outlook is a fantastic example because it has many connectors and functions and can manage several accounts for you. However, there has a cost associated with hosting several email addresses and an email client.
After adding five to ten email addresses to one email client, things usually become messy. Additionally, setting up SMTP and IMAP with that many credentials has its own set of difficulties.
2. Old school Email Forwarding
A wonderful approach to keep track of emails received on many email accounts is through email forwarding. You must maintain track of emails in a single email account since all emails from other email accounts will flow into it or be redirected there.
However, it has two significant drawbacks that negate this wonderful advantage. First of all, it is impossible to reply to forwarded emails using your original email address. Therefore, you must retrieve your login information for that email address, log in, look for the email you wish to respond to, and then enter your response.
Another significant drawback is traditional email forwarding utilising the SRS protocol, which enables email juggernauts like Gmail, Outlook, etc. to link your various email accounts to a forwarded email account. Therefore, having numerous prospect-facing email addresses negates the point of having them since a reputational impact on even one of the email accounts can spread to all of them.
3. Innovative Email Solution
Another approach is to use a cutting-edge solution like Mutant Mail. It does improve email forwarding, allowing you to have a single inbox and respond to each forwarded email as if it were sent from your own email address.
Imagine being able to respond to all emails from your domain from the comfort of your forwarded email address, and not just that, but from any client that supports your central inbox. Of course, since you can search through all of your emails in one inbox, this also gives you a bird’s eye view of the data.
In essence, they convert each of your email addresses into a virtual email address that can be established instantly and replied to. One of the main issues with utilising this kind of service is figuring out how to keep your virtual email addresses warm.
Fortunately, Mutant Mail can work with any email warmup programme you might be using. The best of both worlds, therefore.
In conclusion, while having numerous email addresses from different domains is fantastic, managing many email addresses may be difficult, especially when cold emailing. However, it may be simple if you have the correct equipment and advice. I hope this post has given you the knowledge you need to manage numerous email accounts more effectively than before.