In India, are you considering a career in digital marketing? You are in the proper location. This post will provide you advice on how to advance your career in digital marketing and find the ideal position.
Have you thought about working in digital marketing? It’s a dynamic, expanding sector with many of opportunities. In this blog article, we’ll look at what a job in digital marketing includes and talk about some of the abilities you’ll need to be successful. We hope the information provided will assist you in determining if a career in digital marketing is the best fit for you. then let’s get going!
This expanding area of digital marketing offers a lot of fantastic options. We’ll go through the many forms of digital marketing employment that are accessible in India as well as the qualifications you’ll need to succeed in this line of work in this blog article. Additionally, we’ll offer some advice on how to get a career in digital marketing. So continue reading if you’re ready to launch a career in digital marketing.
Businesses are anticipated to spend more than $228 billion on digital marketing in 2020, according to recent surveys. That’s up from $171 billion in 2017. What exactly is digital marketing, and why is it so popular today?
Digital marketing is, in a nutshell, the practise of advertising goods or services online. This might be anything from developing a website to running social media advertisements to email marketing campaigns. Numerous chances exist for people interested in a career in digital marketing, thanks to our rapidly developing technology environment.
Digital marketing is the way of the future, and we can’t argue with that.
According to IAMAI, India has 500 million Internet users, or close to 40% of the country’s entire population. By 2020, at least 700 million people will begin utilising the internet as access to inexpensive Internet in rural India has become much easier.
Take a look at how JIO is gaining market share as Airtel is lowering prices. Observe how high-speed Internet providers like Cherrinet and Act Fibre are steadily gaining market share. Do you recall the last time you watched such television or newspaper commercials without changing the channel?
There has been a significant change in how individuals absorb information. More material is being consumed on mobile devices and computers.
The Expanding Career Opportunities in Digital Marketing in India
The Demand and Supply concept is something I support. If there is an excess of demand, there must be sufficient supply to produce high-quality material. However, there is now a great demand and a limited supply for digital marketers. I’m not making this claim based on assumptions, but rather by looking at the data provided by well-known websites like LinkedIn and Naukri.
The educational system in India does not yet include digital marketing. Business schools often offer it as a crash course, an elective subject, or a semester-long course. However, Indian institutions have not adopted any specific specialisation. I have personally observed the fervent enthusiasm among applicants in enrolling in India’s Digital Marketing Courses in 2022.
I have a gut feeling that there aren’t many Indians who have chosen to focus on a profession in digital marketing, and Google search behaviour supports my suspicions. Having worked in the field for ten years and running a digital marketing firm in Chennai, I constantly encounter a lack of qualified people.
The majority of digital marketers in India are unintentional; they are either SEO executives with technical backgrounds or social media marketers who are turning their devotion to social media into a business.
The majority of Indian agencies have developed digital marketers. They take people with the necessary skills and train them in a specific area of digital marketing, such as affiliate marketing, inbound marketing, social media specialist (designing campaigns on social media), search engine optimization (on-page or off-page), search engine marketing (Google, Bing Adwords specialist), content writing, amplifier or marketer, overall digital advertiser (Facebook Ads, Google Ads, Bing Ads), or client servicing.
List of The Top 10 Career Opportunities in Digital Marketing in India
|S No||Digital Marketing Job Roles||Salary Range in Rupees|
|1||Digital Marketing Manager||Rs. 5,00,000 – Rs. 12,00,000|
|2||Social Media Marketing Manager||Rs. 3,00,000 – Rs. 12,00,000|
|3||SEO Manager||Rs. 3,00,000 – Rs. 12,00,000|
|4||SEO Specialist||Rs. 2,20,000 – Rs. 8,00,000|
|5||Web Designer & Developer||Rs. 3,00,000 – Rs. 10,00,000|
|6||Content Writer||Rs. 2,00,000 – Rs. 6,00,000|
|7||Social Media Specialist||Rs. 2,20,000 – Rs. 10,00,000|
|8||Pay Per Click Analyst||Rs. 2,50,000 – Rs. 6,00,000|
|9||Email Marketing Specialist||Rs. 2,00,000 – Rs. 5,00,000|
|10||Copywriting Specialist||Rs. 3,00,000 – Rs. 8,00,000|
Frequently Asked Questions with Regards to Digital Marketing Career and Jobs in India:
1. What is the pay package a digital marketer usually gets?
This is the salary package for digital marketers in India since their field is expanding rapidly as a career option.
salaries for digital marketing in India
Disclaimer: This pay is not exclusive to any one area of digital marketing, but rather is based on an individual’s complete skill set.
1.5 to 2.5 lakhs per year for a digital marketing executive or strategist with zero to two years of experience
- Senior Strategist for Digital Marketing (3 to 5 years of experience): 2 to 5 lakhs per year
- 5 to 12 lakhs per year for a digital marketing manager with five to ten years’ experience.
- Digital Marketing Director (20 to 30 lakhs annually) with at least 10 years of experience
The following factors heavily influence these salaries:
The following factors heavily influence these salaries:
the outcomes you produce.
The originality you display.
The campaigns you create that have won awards.
the business you are in.
the size of the company’s revenues that you work for.
how much money you generate for the business through digital marketing.
Startup firms and bootstrapped digital marketing firms are more likely to provide you 20–50% less than market standards.
Bonus Article: 2022 Indian Digital Marketing Salaries
Social media marketing and digital marketing have revolutionised the globe. Through my Free course on digital marketing, it is now your chance to take part in this transformation.
2. Which are some of the most important certifications that one needs to hold in Digital Marketing?
First off, the subject of digital marketing is not one that leads to certificates. Your abilities must be supported by experience. So you may attend any institution or earn whatever credentials you choose. However, you should be aware that a recruiter will place the greatest emphasis on your ability to demonstrate practical experience. There are several free certificates in digital marketing that are accepted by colleagues in the field:
Certification from HubSpot in inbound marketing, content marketing, and email marketing.
1.Google Adwords Certification.
2.Google Analytics Certification.
3.Bings Ads Certification.
3. Which is the Best Digital Marketing Training Institute in India? Should I Join Digital Vidya or DSIM or Simplilearn or Anything else?
The institutions listed above have my full support. Why? because of their market dominance, ability to connect with Indians, and capacity to spend on digital advertising, among other three factors. The promises made by the aforementioned institutions draw a lot of people to them: They pay between 50,000 and 1 lakh rupees to complete their 3 or 6 month courses from the aforementioned colleges with 100% placement and government certification.
It’s a terrific place to start, in my opinion, for those who are unsure of how to begin their digital marketing careers. If you put in the effort, you essentially learn everything both conceptually and practically.
I have another hypothesis! Here are a few options for you:
- Take a Digital Course curriculum from some of the best Digital Marketing Institutes in India.
- Google every single syllabus. There are experts who teach subjects, you can follow their blogs and free courses.
- There are enough Free Digital Marketing Courses to get started with.
- Start your own blog, implement Google Analytics. The budget you are going to spend on a course you can rather use that money for advertising and driving people to your own blog.
- If you are not a good writer, you should practise writing. Not that writing is a mandate in Digital Marketing, but content is. If you can’t write, get the content developed by freelancers.
- Polish your Social Media profiles. Grow your network. Write Microblogs first and then move to macro blogs. Define your style.
- If you really wish to get started, you can join my Free Digital Marketing Course and strictly follow what I ask you to. You need to put your effort and I have done my bit to educate you by recording video lessons for you.
4.Do you believe that digital marketing is crucial for me as a PR specialist?
Knowledge of digital marketing and public relations is crucial to your development. I’m aware of PR professionals that are readily seduced by bloggers and their fabricated fame. Knowing the worth and value of a Digital PR campaign as well as assessing a blogger before engaging them requires knowledge of digital marketing. Additionally, you should comprehend how social media works for content distribution and how SEO might be related to PR strategy. Traditional PR nowadays falls short in many ways, but by assisting brands in developing viral tales, you can fully represent a business.
5.How should I start my career in Digital Marketing?
One of the finest methods to become a digital marketer is to engage in digital marketing activities. You’re correct, of course. In the recruitment process, I always encounter different profiles. For businesses like Urban Tree, Oliva Clinic, and AdityaRam Group, I am also involved in locating the proper individuals or conducting interviews with the suitable profiles for digital marketing. Some characteristics that I see in the majority of the applicants are as follows:
How many previous budgets has the guy violated?
What types of campaigns has he or she run thus far?
How many businesses (customers) could he or she handle?
How does the individual determine the ROI?
Many begin with a blog, perform proper SEO for the site, and spend money on advertisements to increase traffic to the blog, interact with their audience on Social Media, and create communities for digital marketing. This is a method.
The alternative would be:
Interning at a Digital Marketing Agency:
Today, there are two different sorts of digital marketing agencies.
those that employ more than 200 people, including as Dentsu Network, Ogilvy, WatConsult, and Mirum India. The procedures used by these businesses are established. They have leadership teams and several teams that deal with diverse tasks. Here is where you may launch a career. Opportunities to collaborate with well-known companies that invest millions of dollars may arise. However, you can find that you exclusively work on one specific activity inside one specific domain. You’ll have an extremely tough time changing your profiles within. The alternate method is:
There are also specialised digital marketing firms, such as echoVME, SocialBeat, Digitally Inspired Media, WindChimes, etc. They collaborate with some incredible businesses and are still a tiny company. To fully comprehend how a digital marketing agency operates, you may wish to collaborate with them. Your workload will increase; you’ll likely engage with customers directly, strategize for them, discuss innovations, put new practises into practise, collaborate with various teams and designers, and shape yourself into an exceptional digital marketer.
You may certainly have a look at my list of Indian digital marketing agencies and classify them yourself.
What skill sets in digital marketing are necessary for 2019 and what should be upgraded?
Learn about artificial intelligence and machine learning, which are revolutionising business.
One key area of expertise is voice search. Voice searches now make up 25% of all searches.
Technical expertise, technologically sound digital marketing innovations, and marketing automations are all highly regarded.
One thing that will never go out of style is content expertise. Therefore, those who can produce far more personalised messages may succeed.